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All the “lifts” for the face , neck, breasts and  tummy are set to dominate cosmetic surgery in 2024 , as people are chasing to have younger and natural looks , wipe off the strains of modern day stresses on the face and body and address after effects of weight loss frenzy with or without Ozempic (a popular medication for weight loss).
  Of late, people are  growing awareness that hormonal changes do bring on the physical body effects that are beyond our control. In the past, more people were blaming it on themselves saying  – “I gained weight and couldn’t take care of myself”. Now, there’s much more recognition and many realise there is nothing they can do about these bodily changes in the gym.
Predicted growing plastic surgery trends include:
– Avoiding ongoing facial thread lifts and fillers which need repeating to be replaced by  longer lasting new surgical face lift and neck lift techniques to give a more natural and younger look .
– With weight loss and aging there is more loss of facial fat , and hence less volume to hold skin up leading to skin which looks lax and wrinkly. Putting fat back in by fat injection or fat transfer is a leading trend which not only gives youthful fullness to the face but rejuvenates the overlying skin with a vibrant glow seen in youngsters.
– Many patients do not want their breasts defining them  with larger breast profiles . So more people are opting for smaller more natural looking breasts . Hence the trend is towards smaller implants and many opting for non implant mastopexy or just breast uplift or breast reduction.

1. All Eyes Are on the Eyes
As a consequence of our busy lives, we would all like to look less tired and hence eye lifts or blepharoplasties, are growing even more popular in 2024. Interest in eye lifts ( blepheroplasty) arises from a growing desire for facial rejuvenation as well as a desire for all the facial structures to look harmonious. “For women and men , appealing eyes is the driver that brings them in . They say their eyes look tired and sad because there may be excessive skin fold or hooding around the eyes.

2. More Balanced , Less Extreme Results

The main theme for 2024 appears to be “less is more ” signifying a more measured approach to plastic surgery — wherein doctors encourage patients to be realistic about their potential results. There is a shift towards achieving more natural-looking results, with patients opting for subtle enhancements that enhance their features rather than drastic transformations. This trend is reflected in techniques such as fat transfer, which uses the patient’s own fat to add volume and contour to various areas of the body – face and body contouring.

3. After Filler Fatigue, a Return to Facelifts
The approach to a more youthful-looking face is changing although the popularity of facial fillers hasn’t dipped significantly . Awareness that , if you overfill someone, you’re stressing the tissue, like a belly stretched through multiple pregnancies. That’s a trend that people are moving away from. The trend appears to be towards mini-facelifts. Compared to a traditional facelift, a mini lift focuses on the commonly involved aspects of face such as lower third of the face and neck. “The upper face/ cheeks don’t need to be lifted as much,” while it’s a shorter surgery (less than two hours) , “it’s really lifting and tightening the muscle of the face and neck and contouring to make it more youthful.” Given the need for defined neck and jawline , a mini facelift (or full facelift if you’re slightly older) is the best method to accomplish those goals.

4 A Surge of Body Contouring Options

In terms of surgical options, liposuction remains the gold standard for removing unwanted fat. However ,Vaser Liposuction features minimally invasive state-of-the-art ultrasound technology to precisely target and remove unwanted fat.
Taking advantage of the ultrasound energy and the heat produced by the vaser probe, the surgeon is able to strategically melt the fat before extracting it out, achieving far better results than traditional liposuction, where the fat is not melted.
For this reason, Vaser Liposuction is considered far superior than traditional liposuction. Creates more defined calves, stomach and arm muscles, as well as removing any excess amount of fat. Can tighten loose skin in small, intricate areas such as under the chin

4. Large sized Boobs Are out of fashion

Requests for more natural and proportional -looking breast augmentations are increasingly common. In addition to more conservatively sized breast implants, there is a slight rise in breast enhancements with autologous fat grafting—which utilizes fat from the thighs, abdomen, or buttocks—to achieve a subtle, natural result.

Many of our patients (especially those who have given birth) are foregoing both fat transfers and implants in favor of breast lifts ( mastopexy), which remove excess skin to raise the sagging breasts and tighten the surrounding tissue for a more lifted, youthful shape.

5. Regenerative Medicine

Stem cell therapy and platelet-rich plasma (PRP) treatments are being incorporated into plastic surgery procedures to promote tissue regeneration, accelerate healing, and enhance results. These techniques are particularly popular in procedures such as facelifts and hair restoration.

The most recent report available from the ASPS Plastic Surgery Statistics Report, which provides information on the number of surgical and minimally invasive cosmetic and reconstructive procedures performed in the United States , states that the cosmetic surgery is on the rise.

According to the report, there were 26.2 million surgical and minimally invasive cosmetic and reconstructive procedures performed in the United States . This represents a 2% increase from the 25.7 million procedures performed in 2021.

The report also breaks down the types of procedures performed, including:

Breast augmentation: 342,000 procedures
Breast lift: 143,000 procedures
Rhinoplasty: 143,000 procedures
Liposuction: 123,000 procedures
Abdominoplasty (tummy tuck): 114,000 procedures
Facelift: 93,000 procedures
Blepharoplasty (eyelid surgery): 72,000 procedures

Currently we find that the large concern for most people is looking  ” un-natural after having surgical or non surgical cosmetic treatments”.

Hence the trend is to make good impactful cosmetic changes to the appearance but making looks natural with quick recovery minimising downtime.

  • Facelifts in 40’s and 50’s
  • Blepharoplasty ( eyelid lifts)
  • Fat transfers to rejuvenate ageing face and give youthful glow to the skin
  • Breasts might get bigger and waists smaller ( breast augmentation and liposuction / body contouring / Tummy tucks )

                               Source:  Allure